ETHNOGRAPHY
Ethnography (from Greek ἔθνος ethnos "folk, people,
nation" and γράφω grapho "I write") is the systematic study of
people and cultures. It is designed to explore cultural phenomena where the
researcher observes society from the point of view of the subject of the study.
An ethnography is a means to represent graphically and in writing the culture
of a group. The resulting field study or a case report reflects the knowledge and
the system of meanings in the lives of a cultural group.
Features of ethnographic research
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Involves
investigation of very few cases, maybe just one case, in detail.
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Often involves
working with primarily unconstructed data. This data had not been coded at the
point of data collection in terms of a closed set of analytic categories.
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Emphasizes on
exploring social phenomena rather than testing hypotheses.
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Data analysis
involves interpretation of the functions and meanings of human actions. The
product of this is mainly verbal explanations, where statistical analysis and
quantification play a subordinate role.
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Methodological
discussions focus more on questions about how to report findings in the field
than on methods of data collection and interpretation.
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Ethnographies focus
on describing the culture of a group in very detailed and complex manner. The
ethnography can be of the entire group or a sub part of it.
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It involves engaging
in extensive field work where data collection is mainly by interviews, symbols,
artifacts, observations, and many other sources of data.
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The researcher in
ethnography type of research looks for patterns of the group's mental
activities, that is their ideas and beliefs expressed through language or other
activities, and how they behave in their groups as expressed through their
actions that the researcher observed.
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In ethnography, the
researcher gathers what is available, what is normal, what it is that people
do, what they say, and how they work.
Procedures
for conducting ethnography
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Determine if
ethnography is the most appropriate design to use to study the research
problem. Ethnography is suitable if the needs are to describe how a cultural
group works and to explore their beliefs, language, behaviours and also issues
faced by the group, such as power, resistance, and dominance.
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Then identify and
locate a culture-sharing group to study. This group is one whose members have
been together for an extended period of time, so that their shared language,
patterns of behaviour and attitudes have merged into discernible patterns. This
group can also be a group that has been marginalized by society.
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Select cultural
themes, issues or theories to study about the group. These themes, issues, and
theories provide an orienting framework for the study of the culture-sharing
group. As discussed by Hammersley and Atkinson (2007), Wolcott, and
Fetterman (2009). The ethnographer begins the study by examining people in
interaction in ordinary settings and discerns pervasive patterns such as life
cycles, events, and cultural themes.
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For studying
cultural concepts, determine which type of ethnography to use. Perhaps how the
group works need to be described, or a critical ethnography can expose issues
such as power, hegemony, and advocacy for certain groups.
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Should collect
information in the context or setting where the group works or lives. This is
called fieldwork. Types of information typically needed in ethnography are
collected by going to the research site, respecting the daily lives of
individuals at the site and collecting a wide variety of materials. Field
issues of respect, reciprocity, deciding who owns the data and others are
central to Ethnography.
Ethnography of Communication: A Person-Centered Approach
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Setting: The resident’s room
in the nursing home
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Participants: A person with dementia and a graduate student in
speech-language pathology
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Ends
(goals): These are difficult
to ascertain in the case of the person with dementia. However, the graduate
student has both overt goals (e.g., to learn about the resident’s life, and to
spend time visiting with him/her) and covert goals (e.g., to collect data in
order to study and treat dementia)
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Acts
sequence: The types of communication used
(e.g., a question-answer format)
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Key: Whether the
interaction is informal or formal
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Instrumentality: The mode of
communication (e.g., conversation or sign language)
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Norms: Polite conversation
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Genre: Possibly a friendly
chat or “small talk”